Change in Marketing Trend: LCD Screen for Outdoor Advertising

 
Marketing trends have evolved greatly over the years, and with the progression of technology, dynamic changes have occurred. One of the latest additions to the marketing trends is the introduction of LCD screens for outdoor advertising. Outdoor LCDs have been in the market for quite some time but their usage for advertising purposes outdoors has been a recent trend in the marketing field. A few new tricks that have been added to the trade due to the recent innovations in technology like introduction of sunlight readable LCD, high brightness LCD, transflective LCD, etc. Here is how these technological dynamics are used for outdoor advertising.
 

Billboards

Billboards have been an essential marketing tool since decades but the recent usage of LCD screens for outdoor advertising has changed the billboards from traditional poster holders to eye-capturing electronic marketing tool. Mostly sunlight readable LCDs are used in Billboards to make the content displayable in day hours.
 

Interactive Signs

Street signs have also been a great addition for publicizing products through immediate electronic interaction. They allow people to interact with the LCDs installed at booths near public spots. Usually sunlight readable touch screen LCDs are used which display content related to the products being marketed. This gives two advantages at the same time; the viewers are able to see the content due to the technology of the screens in daylight, and the touch screen technology makes the marketing seem like a fun activity.
 

Outdoor Screens

Many companies and organizers use high brightness LCDs to display content related to their product to the public. Traditional screens in outdoor settings can give a washed out look or completely blank out on the display. This is why the outdoor LCDs are usually High brightness LCDs or Transflective LCDs. The brightness of typical screens is between 300 to 700 nits; high brightness LCDs range between 1500 to 5000 nits usually, but may go higher. This enables the screen to have higher resistance against the sun’s brightness. Similarly, Transflective LCDs increase the readability of screen content through a backlight. In contrast to other types of LCDs, transflective LCDs reflects the light shed upon it and uses it to the advantage of being more visible under much brighter environments. The backlight technology gives this LCD an edge to other kinds of sunlight readable screens.

Sunlight readable LCDs have taken the market by storm and are very commonly used. However, while solving the issue of readability under natural light, they are prone to damage. For this purpose, a more advanced version of sunlight readable LCDs is developed. IR Heat Rejected and Protective from UV Rays Screens are specially designed to keep the display and the body of LCDs safe from the damage of sunlight and heat. This technology provides for the longevity of these LCDs so that they can withstand the harshness of the sunlight and serve the purpose of marketing effectively.

Due to the multiple options available in the range of sunlight readable screens, they can be chosen according to the need and requirement of the user.