Transparent Digital Displays – An Innovative Marketing and Advertising Solution
What is a Transparent Digital Display?
In the eyes of a simple man, a transparent digital display is a screen found in any modern TV set retrofitted with a digital display technology to help you as an advertiser and a marketer in creatively showcasing your product and service to the end consumer. The technology has been under development for a considerable period of time but its integration into commercial, public and private spaces has only gained headway in recent times due to the innovation which has made it a valuable asset to any business.
A transparent digital display works by helping you combine both 2-D and 3-D elements into your creative executions to result in a much more coherent experience for those who come in contact with them. In some cases, businesses also choose to install transparent video displays which have an in-built software which allows you to use different video formats as well. This has opened up new avenues to display and showcase your products and services in ways which were not possible before.
Types of Transparent Digital Displays
A number of different transparent digital displays are available under different brand names which combine different technologies to produce the best results for clients which have a specific set of operational restrictions. So, whether you are looking for one to use for in-store branding purposes or whether you want one for a creative OOH (out-of-home) execution, the different features and components help you achieve the best results in different ambient environments and store layouts.
Thus, some of the most common types of displays come with different options to help your creative ideas come to life. They include;
- Transparent LCD Digital Displays
- Transparent LED Digital Displays
- Transparent OLED Digital Displays
Industry Applications
Transparent digital displays come in various shapes, sizes and designs to suit your different indoor and outdoor marketing and advertising needs. These displays can now be seen in many hotels, retail stores, restaurants and train stations where they are used to facilitate the users by providing information about a product or service, displaying various brand advertisements for publicity purposes or to serve as displays to show off a product and service to passersby. Some of the ways in which businesses use transparent digital displays include;
- FSDUs (Free Standing Display Units)
To place in different parts of the store to display different products belonging to a range of product categories.
- Wall mounted Displays
Displays built into walls in different indoor and outdoor spaces for displaying and advertising purposes.
- Window Displays
Displays fitted in such a way that they allow you to display marketing communications of different brands while also allowing you to see through the glass at the same time.
- Reception Desks
For use in various sectors, such as the banking and hospitality sectors where customers can receive answers to their queries through an automated process.
- Information points
Displays placed in bus stations and train terminals to help give travelers information regarding stops and fare.
- Vending machines
Replacing the front panel of a traditional vending mention with a transparent video display to show a combination of text, image and video to appeal to the user.