Transparent Glass LED Display – Breathe Life into your Marketing Communications
Transparent Glass LED Display – a Modern Marketer’s Tool
The latest innovations in the field of marketing since the turn of the century have completely changed the dynamics of the marketing world – and for the better. Technological developments have been at the forefront of aiding this change which has exposed marketers to newer mediums and techniques to better target the end consumer.
Widespread production and adoption of transparent LED screens is one such development which has presented marketers and business owners with more ways to attract their target audience through their creativity. These see-through displays are making their way into retail stores, shopping malls, bus stations, train stations, sidewalks and other public areas and are being used to communicate marketing messages of many brands.
Salient Features of a Transparent Glass LED Display
A transparent LED screen is built for both indoor as well as outdoor use and comes with different functional features which help you design unique and interactive product displays and marketing campaigns.
Lightweight
The slim and compact design of a transparent LED screen makes it suitable for installation in practically any space you desire. The absence of a backlight which is present in transparent LCD displays makes it much easier to handle due to its slim design.
Simple Installation
The small bezel design of a transparent LED screen makes it easy to transport and handle. A small sized LED screen is light enough to be carried by a single person making it easy to install on ceilings, sides of buildings and other places which otherwise may be difficult to access.
Deeper Blacks
The light emitting diodes present in these transparent LED screens are the best when it comes to displaying images and videos which have a good contrast ratio and ability to display deeper blacks. However, for optimal function, they must be placed in areas which have natural light due to the absence of a backlight.
Energy Efficient
Light emitting diodes also consume significantly lesser power as they do not have an in-built backlight. As such, they do not significantly impact your power consumption bill and can be used on a large scale for in-store branding purposes as well as outdoor advertising.
Industry Applications
The interactive and content rich nature of transparent LED screens make them suitable for use in a number of different settings. Some major industries where this technology is seeing widespread implementation includes;
- Hospitality sector
Many hotel receptions and restaurant counters have installed these screens for providing information to its customers. Some have also installed screens in place of their logos on the stores and buildings to make it more vibrant and give it a different touch and feel.
- Public sector
Many train and bus stations have also installed screens which brands can rent to advertise their products and services. Some of them also provide information related to the bus and train routes and fares to travelers as well.
- Retail sector
Many feature stores of reputed fashion brands have also installed transparent glass LED displays to use in their displays and showcases to present customers with a unique in-store experience.